尼尔·雷克汉姆是全球权威的销售咨询，培训和研究机构——Huthvaite公司的创始人兼首任总裁，该公司为全球200多家大公司提供研究、咨询和研讨会服务，客户包括Xerox, IBM, AT&T, Kodak和Citicorp。他的学术背景是心理学，在英国谢菲尔德大学开始研究销售，并最终形成SPIN方法。他发表和出版了50多篇文章和几部论著，被译成11语言传播。现为英国普茨茅斯大学访问教授,国行销策略协会董事长。
 
他是全球著名的销售大师，以研究提高销售效率和成功率的先驱者著称，并成功地将研究和分析的方法引入销售队伍管理的视野，是人们公认的成功销售的先锋，受到全球广泛的赞誉。
 
他还由于为销售水平提高提供研究分析方法而被广为推崇。他由于成功开发了SPIN销售模式，从而奠定了其在全球销售研究领域的泰斗地位。
 
Neil Rackham is known throughout the world as a speaker, writer, and seminal thinker on sales and marketing issues. Three of his books have been on the New York Times best seller list, and his works have been translated into over 50 languages. He has been Chairman and CEO of three international research and consulting firms.
 
In the 1970’s Neil first gained international recognition for his studies of sales effectiveness, when he led the largest ever research study of successful selling. This massive project, supported by major multinationals including Xerox and IBM, involved a team of 30 researchers who studied 35,000 sales calls in over 20 countries. The research took 12 years at a cost of $30 million, in today’s dollars. From the results of these studies he published the groundbreaking classic SPIN® Selling (McGraw-Hill, 1988) and Major Account Sales Strategy (McGraw-Hill, 1989). His books regularly rank among business best sellers, and SPIN® Selling is McGraw Hill’s best selling business book ever. He is author of over 50 influential articles on marketing, selling and channel strategy.